Searching for the Wizard of Oz
Searching for the Wizard of Oz is an AR scavenger hunt that takes place across the inner city streets of Adelaide.
There are six large paste-up posters throughout the CBD that users are tasked with finding.
When they find them, they hold their phone up to ‘scan’ them and the phone screen brings the poster to life, telling a piece of the iconic story using beautiful 2D animation by Chris Edser.
When users have found all six posters they are given the location of the Wizard, which is a final dramatic animation revealed behind a miniature curtain.
Searching for the Wizard of Oz (SWO) was commissioned by City of Adelaide as part of ‘Adelaide Unleashed’, a series of activations designed to help recover from the effects of the pandemic by bringing more foot traffic into the CBD.
SWO was highly successful, bringing in a total of 2,747 people and generating 674.55 hours of people walking through the city that otherwise wouldn’t have had a reason to come.